Why Content is Still king for Both SEO and Social Media
If you think that by just rewriting articles you will hit the front page or by building more links you will get the good rankings in SEO then you are still living in your dream world.
Google’s Personalized Results
If you are active online then you might know that Google has launched the personalized search results. It means that if you search for a keyword “best wordpress plugins” there are good chances that you will get different result from your friend who is just sitting next to you. If you want to know more about Google personalized search update then click here.
Social Media
Let’s talk about social media now, you know that hitting the front page is also getting tougher these days and until or unless you don’t have quality or interesting content that would grab the attention of social media users then it’s really hard to get traffic from social media.
I also want to tell you that Google also counts the site popularity in social media in order to rank it higher on their SERPs. As you know Google counts a link as a vote to the site and it’s their way to measure the popularity of a site, more links you have means more people voted you and like the content of your site.
This is the basic rule that Google still follows in order to rank a website and social media is the best place to know the popularity of a subject. For example, if I write a post that gets good Re Tweets, diggs, facebook shares etc then what it tells Google that my content is valuable and many people liked that content. So to get the higher rankings in search engines you also need to make a good presence in social media too.
Conclusion
So, moral of the story so far is that Google results are personalized now, Google counts sites popularity in social media in order to rank it and it’s very hard to hit the front page or get RT for a poor content. So, in order to get traffic and make money just focus on your content more than building links so that it will get viral and increase the authority of your site.
Long Tail Keywords To Get Traffic
The actual fascination with Search engine optimization is certainly started from your need to get straight onto the 1st page of Google’s search results. If your website isn’t included within the very first web page of Google for your desired keywords then it feels that it’s not even included in any way. It is often demonstrated how the attention of the user is actually limited to the 1st page of search engine results.
Short Tail Keywords
There are 1000s of WebPages competing to get on the 1st page of Google search engine and for the short tail keywords, the idea to rank high on the first page of Google seems very difficult. Also, Google follow complicated algorithms such as backlinks, blog popularity and various other factors to position the websites on its search results, which could be somewhat complicated in order to fully understand.
Heart Of SEO
However the heart of SEO is the usage of correct key phrases continues to be unchanged and also would be the similar later years. Naturally, all of us have to look at the semantic indexing adopted by search engines these days to understand the actual search engines’ ranking requirements.
Since the level of competition growing everyday, the key phrases which have much less competitors give a little hope for all of the people who are struggling to get the traffic from search engines. The keywords which have less competition are mostly long tail keywords. Long tail key phrases would be the ideal option, since they gives many advantages.
Advantages Of Long tail Keywords
- Long tail search phrases usually have much less competition as compared to shot tail keywords.
- Long tail keywords are very specific and that’s why you will get targeted traffic on your Blog.
- Long tail search terms are usually proven to be buying keywords due to the reason of their specificity.
Example
As an example, some sort of search about “wordpress” indicates that user wants to gain the information about the wordpress and on the other side if a user search for the “thesis theme for wordpress Blog” means that he is somewhat interested in buying the thesis theme. You can easily get rank high for this long tail keyword and with only few hits you will manage make money out of it.
Therefore, if you dominate that keyword and when someone search on Google using that keyword they will get into your Blog.
Strategy
Your well planned long tail search phrases technique is not only going to feature your site on the 1st page of search engine results for much targeted keywords, but will also add the value on your Blog because it is only going to attract the quality audience.
The only thing you need to understand in order to get the traffic from search engines is that you just need to find the best possible long tail keywords and rank high for them. Also, keep building links as well for your short tail keywords so that you will also get the ranking for short tail keywords as your site gain more authority.
Tool
There are many tools available that will help you to find the long tail keywords for your Blog. I use Google keyword tool for my keyword research, which is one of the best keyword research tool available and the best part about it, that it is completely free.
WordPress Sociable Plugin To Get More Traffic From Social Media Sites
If you are looking to get more traffic from social media sites like digg and you are not using any plugin to allow your blog readers to easily spread your content to all the social media channels then it is high time that you will install a sociable wordpress plugin to gain more exposure and traffic.
Sociable is a very effective wordpress plugin that is similar to share this plugin. It will add social media sites icon at the end of every post so that those readers who like your post can easily spread the word about it on social media sites.
This plugin will really help you to get more exposure from social media sites . As you know these days social media is becoming a very good source of getting traffic. So just install sociable plugin into your blog s in order to get more traffic.
The best part about this plugin is that you can easily change the icons of social media sites icon to match with the look and feel of your blog. Also, it gives you the option to choose the sites you want to display. It also has a very easy to use admin panel from where you can configure sociable plugin according to your needs.
Download: WordPress Sociable Plugin