Check On Page Factors Before Starting Link Building
As most of you already know that links are the most important aspect of search engine optimization. Links starts playing a vital role since starting from the indexing of a website to get it ranked for your desired keywords. Search engines like Google gives more preference to a website that has more backlinks since they use links to calculate the popularity of a website.
There are several on-page factors that you need to check before start acquiring links for your website to ensure that your link building efforts gives you desired results:
On-Page Search Engine Optimization Factors
This is the most important thing to know before starting a link building campaign. You need to make sure that your website structure is search engine friendly so that search engines bots would not have any problem in crawling your website. Check out the following on-page factors to make sure your website is search engine friendly:
- First and most important thing is to submit your sitemap to Google, Yahoo and Bing.
- Check the page load speed of your website.
- Make your URL structure search engine friendly, don’t use dynamic URL structure.
- Make sure that your Robots.txt file not stopping search engines bots from crawling your website.
- Make search engine friendly navigation for your website and create breadcrumbs.
- Break long pages into multiple short pages.
- Check for internal duplicate content issue and solve it by specifying a Canonical Web Address and stopping all the archives and tag pages from indexing in search engine.
- Check for server status and if it is not returning 200 ok status than fix this issue immediately.
- Use a consistent design and layout for your website.
- Make sure that your site doesn’t have any broken link issue.
So just check all the above factors to make sure that your site is search engine friendly.
Also, use proper Meta tags mainly title and description tags as they are one of the most important parts of on-page optimization. After creating a search engine friendly site just update it regularly with quality content and initiate your link building campaign to get the rankings in search engines.