As most of you already know that links are the most important aspect of search engine optimization. Links starts playing a vital role since starting from the indexing of a website to get it ranked for your desired keywords. Search engines like Google gives more preference to a website that has more backlinks since they use links to calculate the popularity of a website.

There are several on-page factors that you need to check before start acquiring links for your website to ensure that your link building efforts gives you desired results:

On-Page Search Engine Optimization Factors

This is the most important thing to know before starting a link building campaign. You need to make sure that your website structure is search engine friendly so that search engines bots would not have any problem in crawling your website. Check out the following on-page factors to make sure your website is search engine friendly:

• First and most important thing is to submit your sitemap to Google, Yahoo and Bing.
• Check the page load speed of your website.
• Make your URL structure search engine friendly, don’t use dynamic URL structure.
• Make sure that your Robots.txt file not stopping search engines bots from crawling your website.
• Make search engine friendly navigation for your website and create breadcrumbs.
• Break long pages into multiple short pages.
• Check for internal duplicate content issue and solve it by specifying a Canonical Web Address and stopping all the archives and tag pages from indexing in search engine.
• Check for server status and if it is not returning 200 ok status than fix this issue immediately.
• Use a consistent design and layout for your website.
• Make sure that your site doesn’t have any broken link issue.

So just check all the above factors to make sure that your site is search engine friendly.

Also, use proper Meta tags mainly title and description tags as they are one of the most important parts of on-page optimization. After creating a search engine friendly site just update it regularly with quality content and initiate your link building campaign to get the rankings in search engines.

When it comes to off page optimization you start building inbound links for your website. Backlinks are important in order to get the high search engines rankings. But, people start acquiring backlinks to boost the search engines rankings without even thinking that their link building campaign could also harm their website rankings in a negative way. Following are three most important things that you should avoid in your link building campaign.

Building Links Too Fast

Link building is a very time consuming process and in order to build link we usually buy link building services like directory submission, profiles link building, social bookmarking, article submission etc and using these services we able to start acquiring backlinks.

The problem comes when we start over doing it to get the rankings fast. You need to keep in mind that if you have a long term goal with your site then you need to make the link building process as much natural as you can. Getting links to a same page in a high quantity will surely raise the red flag against your site in the eyes of search engines.

Link Distribution

People start creating a link farm in order to increase the number of backlinks but they forget that search engine can easily detect that and will not give any value to those links. Your link building aim should be getting links from variety of sources. Just don’t start getting links from same sources over and over again.

Also, it is not advisable doing reciprocal link exchange between the two sites that belongs to completely different niche.

Same Anchor Text

This is the very common mistake that people do to get the rankings in search engines. We all know having a keyword in anchor text makes our site more relevant in the eyes of search engine for that keyword. But, if we only start getting links with same anchor text this will look very unnatural and search engines will easily detect that and pull back your site rankings for that keyword.

For example if you are targeting a “colon cleansing diet” keyword and you start link building links using the same keyword as anchor text with out using any variation then it will really going to harm your site rankings.

On the last note I just want say that if you have are planning to stay at the top long term in search engines then make the link building process natural. This approach will take time to get you the rankings but it will be very useful for long term.

Also, once you get the rankings for your desired keyword then just don’t stop doing link building. Link building is an ongoing process to stay at the top of the search results